and never even knew we held the key.
I was working with my business partner the other day, working on our strategy and business planning. A break from the selling to get more focused on the bigger future.
We started to explore some of the “low-hanging” fruit for ways to generate revenue. Things we could start marketing NOW and building a larger income base.
And then it struck me! These were all good ideas. And they could be sold. BUT, I WOULD HATE DOING THEM. Besides, they don’t give us any leverage to scale. They would only be a way to make a little more money in the short term, and they would lock us into commitments and marketing development and product development for at least the next nine months.
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Something in the back of my head yelled STOP! (Thank goodness!)
It is OK to demand of my created business that it be fun and that I enjoy doing what we’re doing. I can always get a job that demands me to do stuff I don’t like. Why would I dare bring that into my own creation?
And then I saw, if I am patient and I keep doing the things I love, the money WILL take care of itself. I don’t need to worry about that right now. (Fortunately, I don’t need to worry about that now).
The point is – I realized how quickly I build prisons for myself when I am pursuing the the things I love. I approach my beloved projects with conversations from THE PAST which is exactly where I am moving away FROM!
Today, I will have the courage to envision my ideal future and keep trusting that it is mine to claim!
Hand me those keys, will you?