Tag Archives: subheadings

Everybody skims…

This post is designed for YOU to get your message across to the customers that matter.

A recent a-ha moment! 
I recently got advice from the SPECTACULAR Erika Napoletano (of www.redheadwriting.com fame – or infamy – you choose).

Erika gave me the AWESOME offer of submitting a guest post to her blog. So I submitted one. And she generously front-stabbed me (Front-Stabbing: the generosity you offer when you tell people how it REALLY is – to their face. Antonym: back-stabbing..you get the picture).

Her advice about the article I had submitted? Her words…”… try adding some subheadings that make it easy for the reader to skim (we ALL skim!)”

Then I realized…

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I may not be a great author, but I DO THIS IN SALES!
It occurred to me. I am CRYSTAL CLEAR that people SKIM my messages … in email, letters, and voice mail.

That’s why I get such a high level of response in my sales messages. I give it to ’em the way they want it.

I use BOLDED text for each new point. I use bullet points to make my points. It works!

The best part of the story…
In fact! I had a very interesting challenge a few years back. My “prospect” (for lack of a better term) was WILDLY busy. Beyond busy.

So, every email I sent her was the whole message in the subject line without scrolling. With back-up support in the body – if she could get to it. 20 words MAX.

She LOVED it. She told me that I was the ONLY person who “got” the way she wanted to be communicated with! She always got right back to me – a salesperson’s dream.

Still no guest post
Nearly every day, I revisit the guest post I am to send to Erika. Thank goodness, she is not counting on me for content!

But a great realization!
Please, please, please…when you are sending sales emails, think of the sheer amount of emails that everyone has to read. Put your requests first! Put your backup information in clear, concise terms. GET TO THE POINT!  Remember that the reader is probably emailing from her phone.

This requires work, you will have to think about what is IMPORTANT to THEM. Do NOT expect them to read every line. Boil it down to the juice.

You will ROCK over those TEDIOUS emails your competition is sending.

They will love you. They will read you. They will get back to you. They will buy from you.

And you will WIN!

Love your peeps UP!

And remember, EVERYBODY SKIMS! 

The Irreverent Sales Girl