How do you engage someone in ways they never imagined?

I was attending a conference session headed up by a very interesting organization called Care2 (Make a Difference) at I do NOT condone every one of their messages, but they solidified something for me.

Care2 postulates that if you have a business that satisfies 6 Basic Human Needs, you have got a winner!

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I was thrilled. First, I already work to incorporate all of them – AND it gave me ideas for getting even better. I am thinking about painting these 6 key words on my office wall to remind me (and all those who work with me) to fulfill these needs in every interaction. Ready? Here they are:

1) Significance: Day-In-and-Day-Out, I make sure that EVERY person who interacts with me is acknowledged publicly. Think I can’t keep it up? TRY ME!

2) Connection: People have a deep desire to feel connected – to a person, a brand, a company, a vision. I work HARD to provide pathways to this. I will never stop!

3) Contribution: People are DYING to make a difference. I am so grateful that YOU make a difference with me. It is my goal to demonstrate publicly the difference you make and the contribution you are to my life, to others’ lives, and to all of your communities.

4) Certainty: People want to know what to expect when they listen to my messages.I believe they expect Dignity, Irreverence, Inspiration, and something that reminds them of who they are. I work very hard on this quality. The Irreverent Sales Girl does not swear and rarely disparages – UNLESS you are so totally off base that disparging you is the only avenue I can see (*grin*).

5) Variety: The yin to the yang of Certainty. (Or is it the other way around?) In any case, people want to be Surprised and Delighted. They like a twist. They want something a little unexpected. This is why I stay FAR away from “warmed over porridge” otherwise known as sappy platitudes. There is plenty of that everywhere else.

6) Growth: People want an opportunity to grow. Everything I offer is designed for exactly that. So that I can grow and hopefully offer something that inspires you to grow, too! If we do not all grow together, I’ll likely get left behind! No GOOD!

Feel free to steal these tenets if you’d like. I stole them after all! I think they are amazing!

Let’s go forth and give people what they want!

Love your work UP!

The Irreverent Sales Girl


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